Evolution and Trends of Brand Management

Brand management is continuously evolving as the economy changes and requires new approaches and other ways of thinking. Consequently this post serves to highlight the main trends within brand management during the first years of the new millennium.

Today the competitive landscape has become much more complex as companies compete around the globe and across industries online. Meanwhile brands have been acknowledged as an essential part of every business model, and lead to an infinite number of strong brands along with the development of new patterns and trends in brand management.

In the next series of posts, I will briefly talk about how brand management has evolved during the first years of 2000’s.

Evolution and Trends of Brand Management:

Brand Experience Management read here

Management of Touch-points read here

Brand values read here

Brand innovation management read here

New Research Techniques focused on Consumers as a Consequence of the trends read here

Historical Background of Marketing and Brand Management

The Origin of Branding read here

Branding during the Industrial Economy read here

The Origin of Brand Advertising read here

The Origin of Brand Management read here

The Origin of the Marketing Concept read here

Marketing Communication, Positioning and Differentiation read here

The 80s-90s and Brand Equity read here

New Trends in the early 2000’s read here

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