Saxo Bank pioneering financial entity with regards to social networks in Spain and Latin America

Uriel, Saxo Bank is a pioneering financial entity with regard to social networks and new ways of communicating with its clients.  What was entailed in kicking off the entire policy of Community Manager, managing people and winning over clients with this new philosophy? In reality, it is not a new philosophy, as our objective at Saxo Bank has always been …

UrielSaxo Bank pioneering financial entity with regards to social networks in Spain and Latin America

The Brand Journalism model of Value Co-Creation

In this post I will share a simple model that will help you understand the most important aspects that a company should take into consideration to proactively manage a brand by building a value co-creation process online with its consumers. It is inspired by the brand journalism term originally coined by Larry Light in 2004. Larry Light declared that mass …

UrielThe Brand Journalism model of Value Co-Creation

Norway: “if one man can show so much hate, imagine how much love we all can show together”

Norway: “If one man can show so much hate, imagine how much love we all can show together” This post is dedicated to all my friends from Norway, with whom I have shared many experiences, intercultural activities and peace talks since I was a Junior Counselor in an interchange Mexico-Norway in 1998. I share the pain of the recent tragedy …

UrielNorway: “if one man can show so much hate, imagine how much love we all can show together”