Online Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand

Effective strategic online brand management in the financial service industry is today essential to survive in an increasing competitive marketplace. Accurate consumer insights along with effective internal management of resources are vital elements in order to reap the benefits of a differentiated and relevant strong brand. One of the great advantages in today’s online marketing and online social network arena …

UrielOnline Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand
Saxo Bank Headquarters Copenhagen

The keys to success in online marketing & brand management in the Financial Service Industry

The pace at which brand management and marketing are changing is accelerating every day. Ever since the cluetrain manifesto declared in 1999 that markets were conversations, companies from across industries have been trying to adapt their marketing practices to this new digital arena. One of the industries that have faced the most challenges in adapting to this new context is …

UrielThe keys to success in online marketing & brand management in the Financial Service Industry

The launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy

I suppose that launching a portal like Sala de Inversión was to attract organic search traffic resulting from Search Engine Optimization practices (SEO). Can you talk about your experience in this field? TradingFloor.com was launched before Sala de Inversión. The former project started with Dinis Guarda, along with the direct support from Torben Kaaber, the bank’s Chief Commercial Officer and …

UrielThe launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy

Financial Brand Journalism: Think about facilitating personal interactions, not about creating messages

In this post you will learn about the latest trends and strategies in Marketing and Brand Management. These include brand journalism, inbound marketing and the “personalization tsunami”. I will also share a recent case, which demonstrates how marketer’s can make this work in practice.   Global Efficiency that leads to Irrelevance is Irrelevant: Marketing gets Personal Is your marketing strategy …

UrielFinancial Brand Journalism: Think about facilitating personal interactions, not about creating messages

Una expresión de afecto puede desarmar el corazón más duro: un corazón de chocolate puede multiplicar la energía :)

Cada uno de nuestros pensamientos, emociones, palabras y acciones, aunque sean muy sutiles, tienen una consecuencia en forma de energía positiva o negativa. Si pudieras despertar mañana con un poco mas de energía positiva para compartir con tu familia, tus amigos y la gente con la que te topas, que tanto podría mejorar tu vida y el día de la …

UrielUna expresión de afecto puede desarmar el corazón más duro: un corazón de chocolate puede multiplicar la energía :)

An expression of affection can disarm the hardest heart: a small chocolate heart can multiply the energy around us :)

Every one of our thoughts, emotions, words and actions has, even if very subtle, a positive or negative energy consequence. If you could wake up tomorrow with a little more positive energy to share with your family, your friends and the people that you randomly meet, how significantly would that change your life and their days for the better? Leer …

UrielAn expression of affection can disarm the hardest heart: a small chocolate heart can multiply the energy around us :)

Lions: my personal aspirational symbol… :)

“When you do things with all of your Soul it is hard to fail” Lions as a symbol represent to me a combination of strength, courage, love, giving, persistence, self-control, balance, focus and compassion. That is why I decided to paint an orange, red and blue Lion that is now on my wall in my room and is the picture …

UrielLions: my personal aspirational symbol… :)

How alike am I to you?

How alike am I to you? It seems like a simple question but it might be one of the most important questions that a human being can answer. I would like to dedicate this post to CISV (children’s international summer villages) an organization through which I was raised and from which I got some of my most important intercultural values …

UrielHow alike am I to you?

Success is a state of mind = integrity + action & balance

Life is what you make it but it only occurs in the present: NOW. No one forces us to do anything, but every decision that we make has an impact on the quality of our present moment. Success is a state of mind! and not only of mind but also of body and soul… Successful men and women become successful …

UrielSuccess is a state of mind = integrity + action & balance

Norway: “if one man can show so much hate, imagine how much love we all can show together”

Norway: “If one man can show so much hate, imagine how much love we all can show together” This post is dedicated to all my friends from Norway, with whom I have shared many experiences, intercultural activities and peace talks since I was a Junior Counselor in an interchange Mexico-Norway in 1998. I share the pain of the recent tragedy …

UrielNorway: “if one man can show so much hate, imagine how much love we all can show together”