The Evolution of the Brand Promise and Moments of Truth

Over the past decade, digital marketing has experienced rapid evolution both from a customer engagement perspective as well as product delivery and this has transformed the ‘brand promise’. Meeting expectations: The evolution of the brand promise and moments of truth In branding, a brand promise connects the company’s purpose, market positioning, strategy, employees and customer experience. How the potential customers …

UrielThe Evolution of the Brand Promise and Moments of Truth
Death of a salesman

The Digitally Disrupted Insurer – Death of a Salesman

Death of a Salesman – Financial Marketing has changed In the UK, the “man from the Pru” personifies a nostalgic relationship with insurance companies. Prudential, a UK insurer, built its brand on fostering a convivial working relationships with its customer base through door-to-door salesmen. [1] The array of financial marketing tools available to today’s marketers has more in common with …

UrielThe Digitally Disrupted Insurer – Death of a Salesman
TradingDebates - The future of trading

Seven Steps to Blending Social Media with Event Marketing #eventprofs

How do you reach almost 2.5 million people on Twitter, attract 600 contributors on social media and attract 300 niche financial professionals at your next event? Integrating social and multi-media with live events aimed at a hard-to-reach B2B audience isn’t as cryptic as you might think. Here, I share with you the seven ingredients crucial to the success of Saxo …

UrielSeven Steps to Blending Social Media with Event Marketing #eventprofs
Google Algo vs Social Media APP

The Revolution in Social Media, Marketing and Trading: where are we in the cycle?

Much has been written about how social media has transformed our lives.  In my opinion it has been an extremely positive impact – providing transparency, accountability and over all, the democratisation of information.

UrielThe Revolution in Social Media, Marketing and Trading: where are we in the cycle?

The Origin of Hashtags and their role in the upcoming Web 3.0

The Web is evolving very rapidly and in a fascinating way into a semantic Web, in which search engines will converge and “machines” will be able to analyze and index feelings: real time. Initially an idiosyncrasy of Twitter, hashtags have quickly become a symbol not only of what is trendy among the youth population, but also of what is current …

UrielThe Origin of Hashtags and their role in the upcoming Web 3.0

Online Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand

Effective strategic online brand management in the financial service industry is today essential to survive in an increasing competitive marketplace. Accurate consumer insights along with effective internal management of resources are vital elements in order to reap the benefits of a differentiated and relevant strong brand. One of the great advantages in today’s online marketing and online social network arena …

UrielOnline Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand

I am glad to finally welcome Google+ THE FACEBOOK KILLER! I love Disruption = Innovation & New Business Opportunities

I received an invitation this morning via Ayako Kobayashi from Singapore to try Google+ my first impression is that it is great. It is very easy to use, very intuitive and the user interface is more playful and fun than Facebook’s. ( If you would like to receive an invite just send me your email to urielac@gmail.com ) Also something …

UrielI am glad to finally welcome Google+ THE FACEBOOK KILLER! I love Disruption = Innovation & New Business Opportunities

Financial Brand Journalism: Think about facilitating personal interactions, not about creating messages

In this post you will learn about the latest trends and strategies in Marketing and Brand Management. These include brand journalism, inbound marketing and the “personalization tsunami”. I will also share a recent case, which demonstrates how marketer’s can make this work in practice.   Global Efficiency that leads to Irrelevance is Irrelevant: Marketing gets Personal Is your marketing strategy …

UrielFinancial Brand Journalism: Think about facilitating personal interactions, not about creating messages

Saxo Bank pioneering financial entity with regards to social networks in Spain and Latin America

Uriel, Saxo Bank is a pioneering financial entity with regard to social networks and new ways of communicating with its clients.  What was entailed in kicking off the entire policy of Community Manager, managing people and winning over clients with this new philosophy? In reality, it is not a new philosophy, as our objective at Saxo Bank has always been …

UrielSaxo Bank pioneering financial entity with regards to social networks in Spain and Latin America

The Brand Journalism model of Value Co-Creation

In this post I will share a simple model that will help you understand the most important aspects that a company should take into consideration to proactively manage a brand by building a value co-creation process online with its consumers. It is inspired by the brand journalism term originally coined by Larry Light in 2004. Larry Light declared that mass …

UrielThe Brand Journalism model of Value Co-Creation