New Research Techniques focused on Consumers

As a consequence of the emerging focus on innovation, values, touch-point management and experiences, new research techniques have attracted new attention aiming at uncovering today‚Äôs complex consumer behavior. An example of a research technique that has gained much attention is Ethnographic Research. Ethnographic research enables companies to create the right experiences, with the brand values incorporated into the touch-points, that …

UrielNew Research Techniques focused on Consumers