New Research Techniques focused on Consumers

As a consequence of the emerging focus on innovation, values, touch-point management and experiences, new research techniques have attracted new attention aiming at uncovering today‚Äôs complex consumer behavior. An example of a research technique that has gained much attention is Ethnographic Research. Ethnographic research enables companies to create the right experiences, with the brand values incorporated into the touch-points, that …

UrielNew Research Techniques focused on Consumers

Apple: a brand & vision that will live forever. Thank you Steve Jobs!

I really admire passionate people. Especially people who want to make a difference in the world. So when I heard that Steve Jobs had died, I felt sincerely sad and from that moment I felt a strong need to share my thoughts via this post. Steve Jobs, believed that Computers had to be like a bicycle for our minds. With …

UrielApple: a brand & vision that will live forever. Thank you Steve Jobs!