Saxo Bank pioneering financial entity with regards to social networks in Spain and Latin America

Uriel, Saxo Bank is a pioneering financial entity with regard to social networks and new ways of communicating with its clients.  What was entailed in kicking off the entire policy of Community Manager, managing people and winning over clients with this new philosophy? In reality, it is not a new philosophy, as our objective at Saxo Bank has always been …

UrielSaxo Bank pioneering financial entity with regards to social networks in Spain and Latin America

Latin America’s E-Commerce to grow +200% Time to Invest!

Learn how to overcome the 4 biggest Challenges to enter the Latin American E-Commerce Market – and get your business ready to grow +200% annually for the next 6 years. In this post, we will be learning about what you need to do so that you can succeed and become a pioneer in targeting Latin America online – one of …

UrielLatin America’s E-Commerce to grow +200% Time to Invest!

The Brand Journalism model of Value Co-Creation

In this post I will share a simple model that will help you understand the most important aspects that a company should take into consideration to proactively manage a brand by building a value co-creation process online with its consumers. It is inspired by the brand journalism term originally coined by Larry Light in 2004. Larry Light declared that mass …

UrielThe Brand Journalism model of Value Co-Creation