The Future of Online Marketing in the Financial Service Industry

It is clear that everyone is writing the future of online banking and that there is no literature about it. What is your vision for the future of online marketing in the financial service industry? We are now at the apex of a new period of unprecedented opportunities for the online financial industry. The economy is about to open up …

UrielThe Future of Online Marketing in the Financial Service Industry

The Emergence of Online Brokers

The New York Stock Exchange (NYSE) was established about the same time as the LSE. The NYSE members charged for their services on the basis of a commission rate set by the Securities and Exchange Commission (SEC). The NYSE had the authority based on SEC´s permission to set the minimum commission rate. This fixed commission rate limited the competition among …

UrielThe Emergence of Online Brokers

Financial Brand Journalism: Think about facilitating personal interactions, not about creating messages

In this post you will learn about the latest trends and strategies in Marketing and Brand Management. These include brand journalism, inbound marketing and the “personalization tsunami”. I will also share a recent case, which demonstrates how marketer’s can make this work in practice.   Global Efficiency that leads to Irrelevance is Irrelevant: Marketing gets Personal Is your marketing strategy …

UrielFinancial Brand Journalism: Think about facilitating personal interactions, not about creating messages

Search Engine Optimization in the Forex Broker space

Let’s learn about how top brokers use online marketing to generate thousands of high quality leads per month and post earnings in the hundreds of millions per year. This post was written by one of the top marketers in the forex industry: Bart Burggraaf. Bart has helped top brokers including Saxo Bank and CitiFX planning and implementing some of their …

UrielSearch Engine Optimization in the Forex Broker space

Online Trading during the first years of the new millennium

Since the beginning of online trading the commission rate dropped from around $50 a trade down to around 1/5 of that and even some companies like Bank of America, Zecco and Saxo Bank offered commission free trading in stocks. These price slashes generated great growth in the industry according to Mc Kinsey & Co who states that in 1999 online …

UrielOnline Trading during the first years of the new millennium