Online Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand

Effective strategic online brand management in the financial service industry is today essential to survive in an increasing competitive marketplace. Accurate consumer insights along with effective internal management of resources are vital elements in order to reap the benefits of a differentiated and relevant strong brand. One of the great advantages in today’s online marketing and online social network arena …

UrielOnline Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand
Saxo Bank Headquarters Copenhagen

The keys to success in online marketing & brand management in the Financial Service Industry

The pace at which brand management and marketing are changing is accelerating every day. Ever since the cluetrain manifesto declared in 1999 that markets were conversations, companies from across industries have been trying to adapt their marketing practices to this new digital arena. One of the industries that have faced the most challenges in adapting to this new context is …

UrielThe keys to success in online marketing & brand management in the Financial Service Industry

The Emergence of Online Brokers

The New York Stock Exchange (NYSE) was established about the same time as the LSE. The NYSE members charged for their services on the basis of a commission rate set by the Securities and Exchange Commission (SEC). The NYSE had the authority based on SEC´s permission to set the minimum commission rate. This fixed commission rate limited the competition among …

UrielThe Emergence of Online Brokers

Online Trading during the first years of the new millennium

Since the beginning of online trading the commission rate dropped from around $50 a trade down to around 1/5 of that and even some companies like Bank of America, Zecco and Saxo Bank offered commission free trading in stocks. These price slashes generated great growth in the industry according to Mc Kinsey & Co who states that in 1999 online …

UrielOnline Trading during the first years of the new millennium