Brand Touch Point Management

Touch-points Along with the emergence of the experience economy, a great emphasis has in recent years been placed on actively managing and coordinating all the touch-points a company faces its customers with. This is in order to create a consistent brand image and brand experience whether visiting the web site, physically entering a branch or receiving an invoice (Shaw & …

UrielBrand Touch Point Management

Historical Background of Marketing and Brand Management

Historical Background of Marketing and Brand Management Brand management is continuously evolving and as the economy changes it requires new approaches and different ways of thinking. In the next series of posts, I synthesize how brand management has evolved from its origin until the first years of the new millennium. I have divided this historical background into 4 major blocks: …

UrielHistorical Background of Marketing and Brand Management