New Research Techniques focused on Consumers

As a consequence of the emerging focus on innovation, values, touch-point management and experiences, new research techniques have attracted new attention aiming at uncovering today‚Äôs complex consumer behavior. An example of a research technique that has gained much attention is Ethnographic Research. Ethnographic research enables companies to create the right experiences, with the brand values incorporated into the touch-points, that …

UrielNew Research Techniques focused on Consumers

Evolution and Trends of Brand Management

Brand management is continuously evolving as the economy changes and requires new approaches and other ways of thinking. Consequently this post serves to highlight the main trends within brand management during the first years of the new millennium. Today the competitive landscape has become much more complex as companies compete around the globe and across industries online. Meanwhile brands have …

UrielEvolution and Trends of Brand Management