El Origen de la Publicidad de las Marcas

En las últimas décadas del siglo XIX y principios del siglo XX, los fabricantes comenzaron a utilizar anuncios y representantes para evitar el poder de los comerciantes al por mayor . Una de las primeras agencias de publicidad se fundó en Nueva York en 1864 con el nombre de Carlton and Smith, un agente de publicidad que se dedicaba a …

UrielEl Origen de la Publicidad de las Marcas

Branding during the Industrial Economy

During the Industrial Revolution (1830-70) a clear shift was seen with the arrival of brands such as C&A 1841 and Levi’s 1850 (clothing sector); Tabasco 1868 and Heinz 1869 (fast moving consumer goods FMCG sector). However, in those days the power of the distribution chain was in the hands of the wholesale traders and as a result most producers made …

UrielBranding during the Industrial Economy

The Origin of Brand Advertising

In the last decades of the 19th century and the beginning of the 20th, manufacturers started making use of advertising and representatives in order to avoid the power of the wholesale traders. One of the first advertising agencies was founded in New York in 1864 as Carlton and Smith, an advertising broker buying and selling space in the popular religious …

UrielThe Origin of Brand Advertising