Brand Experience Management

During the first years of the new millennium we entered into what some call the experience economy, where companies need to compete on the basis of memorable experiences. Goods and services were declared no longer enough (Pine & Gilmore, 1999). Organizations have been forced to adapt to the developments in the environment and to the consequent changes in consumer demands …

UrielBrand Experience Management

Apple: a brand & vision that will live forever. Thank you Steve Jobs!

I really admire passionate people. Especially people who want to make a difference in the world. So when I heard that Steve Jobs had died, I felt sincerely sad and from that moment I felt a strong need to share my thoughts via this post. Steve Jobs, believed that Computers had to be like a bicycle for our minds. With …

UrielApple: a brand & vision that will live forever. Thank you Steve Jobs!

Brand Touch Point Management

Touch-points Along with the emergence of the experience economy, a great emphasis has in recent years been placed on actively managing and coordinating all the touch-points a company faces its customers with. This is in order to create a consistent brand image and brand experience whether visiting the web site, physically entering a branch or receiving an invoice (Shaw & …

UrielBrand Touch Point Management