Too Big To Innovate? A Road Map for the Digitally Disrupted Banks

Too Big To Innovate? A Road Map for the Digitally Disrupted Banks Still smarting from a global financial crisis and barraged by publicly-revealed impropriety, Britain’s largest banks – Barclays, HSBC, Lloyds and The Royal Bank of Scotland (RBS) – face a fleeting window of opportunity; invest in digital Relationship Capital in 2015 and beyond, or die. Britain’s ‘Big Four’ banks …

UrielToo Big To Innovate? A Road Map for the Digitally Disrupted Banks

The Evolution of the Brand Promise and Moments of Truth

Over the past decade, digital marketing has experienced rapid evolution both from a customer engagement perspective as well as product delivery and this has transformed the ‘brand promise’. Meeting expectations: The evolution of the brand promise and moments of truth In branding, a brand promise connects the company’s purpose, market positioning, strategy, employees and customer experience. How the potential customers …

UrielThe Evolution of the Brand Promise and Moments of Truth
Death of a salesman

The Digitally Disrupted Insurer – Death of a Salesman

Death of a Salesman – Financial Marketing has changed In the UK, the “man from the Pru” personifies a nostalgic relationship with insurance companies. Prudential, a UK insurer, built its brand on fostering a convivial working relationships with its customer base through door-to-door salesmen. [1] The array of financial marketing tools available to today’s marketers has more in common with …

UrielThe Digitally Disrupted Insurer – Death of a Salesman
TradingDebates - The future of trading

Seven Steps to Blending Social Media with Event Marketing #eventprofs

How do you reach almost 2.5 million people on Twitter, attract 600 contributors on social media and attract 300 niche financial professionals at your next event? Integrating social and multi-media with live events aimed at a hard-to-reach B2B audience isn’t as cryptic as you might think. Here, I share with you the seven ingredients crucial to the success of Saxo …

UrielSeven Steps to Blending Social Media with Event Marketing #eventprofs

Brand Experience Management

During the first years of the new millennium we entered into what some call the experience economy, where companies need to compete on the basis of memorable experiences. Goods and services were declared no longer enough (Pine & Gilmore, 1999). Organizations have been forced to adapt to the developments in the environment and to the consequent changes in consumer demands …

UrielBrand Experience Management

The Brand Journalism model of Value Co-Creation

In this post I will share a simple model that will help you understand the most important aspects that a company should take into consideration to proactively manage a brand by building a value co-creation process online with its consumers. It is inspired by the brand journalism term originally coined by Larry Light in 2004. Larry Light declared that mass …

UrielThe Brand Journalism model of Value Co-Creation

Apple: a brand & vision that will live forever. Thank you Steve Jobs!

I really admire passionate people. Especially people who want to make a difference in the world. So when I heard that Steve Jobs had died, I felt sincerely sad and from that moment I felt a strong need to share my thoughts via this post. Steve Jobs, believed that Computers had to be like a bicycle for our minds. With …

UrielApple: a brand & vision that will live forever. Thank you Steve Jobs!

Evolution and Trends of Brand Management

Brand management is continuously evolving as the economy changes and requires new approaches and other ways of thinking. Consequently this post serves to highlight the main trends within brand management during the first years of the new millennium. Today the competitive landscape has become much more complex as companies compete around the globe and across industries online. Meanwhile brands have …

UrielEvolution and Trends of Brand Management