Much has been written about how social media has transformed our lives. In my opinion it has been an extremely positive impact – providing transparency, accountability and over all, the democratisation of information.
The Origin of Hashtags and their role in the upcoming Web 3.0
The Web is evolving very rapidly and in a fascinating way into a semantic Web, in which search engines will converge and “machines” will be able to analyze and index feelings: real time. Initially an idiosyncrasy of Twitter, hashtags have quickly become a symbol not only of what is trendy among the youth population, but also of what is current …
Online Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand
Effective strategic online brand management in the financial service industry is today essential to survive in an increasing competitive marketplace. Accurate consumer insights along with effective internal management of resources are vital elements in order to reap the benefits of a differentiated and relevant strong brand. One of the great advantages in today’s online marketing and online social network arena …
The Future of Online Marketing in the Financial Service Industry
It is clear that everyone is writing the future of online banking and that there is no literature about it. What is your vision for the future of online marketing in the financial service industry? We are now at the apex of a new period of unprecedented opportunities for the online financial industry. The economy is about to open up …
I am glad to finally welcome Google+ THE FACEBOOK KILLER! I love Disruption = Innovation & New Business Opportunities
I received an invitation this morning via Ayako Kobayashi from Singapore to try Google+ my first impression is that it is great. It is very easy to use, very intuitive and the user interface is more playful and fun than Facebook’s. ( If you would like to receive an invite just send me your email to urielac@gmail.com ) Also something …
The Brand Journalism model of Value Co-Creation
In this post I will share a simple model that will help you understand the most important aspects that a company should take into consideration to proactively manage a brand by building a value co-creation process online with its consumers. It is inspired by the brand journalism term originally coined by Larry Light in 2004. Larry Light declared that mass …