An expression of affection can disarm the hardest heart: a small chocolate heart can multiply the energy around us :)

Every one of our thoughts, emotions, words and actions has, even if very subtle, a positive or negative energy consequence. If you could wake up tomorrow with a little more positive energy to share with your family, your friends and the people that you randomly meet, how significantly would that change your life and their days for the better? Leer …

UrielAn expression of affection can disarm the hardest heart: a small chocolate heart can multiply the energy around us :)

Lions: my personal aspirational symbol… :)

“When you do things with all of your Soul it is hard to fail” Lions as a symbol represent to me a combination of strength, courage, love, giving, persistence, self-control, balance, focus and compassion. That is why I decided to paint an orange, red and blue Lion that is now on my wall in my room and is the picture …

UrielLions: my personal aspirational symbol… :)

Brand Touch Point Management

Touch-points Along with the emergence of the experience economy, a great emphasis has in recent years been placed on actively managing and coordinating all the touch-points a company faces its customers with. This is in order to create a consistent brand image and brand experience whether visiting the web site, physically entering a branch or receiving an invoice (Shaw & …

UrielBrand Touch Point Management

Brand Values Management

Brand values As a consequence of the globalization, many product- and service categories have been commoditized due to the diminishing difference between companies and their offerings. A parameter like for instance “quality” is within many industries no longer a mean for differentiation (David A. Aaker, 2007) as the quality standard has leveled out along with the maturity of the product …

UrielBrand Values Management

Los 80-90 y el Valor de Marca: el Comienzo del Estudio de la Gestión de Marcas

No está claro quién inventó la expresión de valor de marca, pero apenas se registran usos antes de mediados de los 80 (Ambler & Styles 1995) . A mediados de los 80, algunas academias como Kevin Lane Keller, comenzaron a estudiar los efectos y la importancia de los factores de la memoria en la publicidad y su relación con las …

UrielLos 80-90 y el Valor de Marca: el Comienzo del Estudio de la Gestión de Marcas

How alike am I to you?

How alike am I to you? It seems like a simple question but it might be one of the most important questions that a human being can answer. I would like to dedicate this post to CISV (children’s international summer villages) an organization through which I was raised and from which I got some of my most important intercultural values …

UrielHow alike am I to you?

History of the Financial Service Industry and Online Trading

In these series of posts, I will synthesize the history of the financial service industry. Firstly, I will look into how the financial market and online brokers emerged. In a later post, I will talk about how the online brokerage industry looks like today. As such, I will not examine the financial service industry as a whole, but rather how …

UrielHistory of the Financial Service Industry and Online Trading

Comunicación de Marketing, Posicionamiento y Diferenciación

Todas las contribuciones a la dirección de marketing de los 60, basadas en la filosofía de Drucker, no detuvieron a los que pensaban que había que poner el énfasis en la publicidad y las ventas. Así, se presentaron y desarrollaron otros modelos y marcos generales sobre la comunicación de marketing desde los años 60. Entre ellos, se incluían modelos como …

UrielComunicación de Marketing, Posicionamiento y Diferenciación

El Origen del Concepto de Marketing

Tras la Segunda Guerra Mundial, en los años 50, la economía de servicios dio empleo por primera vez a más del 50 por ciento de la población estadounidense. El origen moderno del marketing como una disciplina de gestión normativa se remonta a los años 50 (Baker, 1999) . Baker (1974, 1991) presentó un estudio exhaustivo de las definiciones de marketing …

UrielEl Origen del Concepto de Marketing

El Origen del Branding

Las marcas comenzaron en Suecia en la Edad Media (476-1492) cuando la actividad económica fundamental era la agraria y las materias primas se obtenían de la naturaleza: animales, minerales, plantas, etc. Marcar consistía en imponer a fuego un símbolo en la carne de una res, para indicar la propiedad de la misma . La etimología del término nos indica que …

UrielEl Origen del Branding