Tabla: Infografico Antecedentes Históricos del Marketing y la Gestión de Marcas

Economía: Función agraria: Oferta de materias primas: Vendedor fungible: Factores de la demanda del comerciante: Características (476-1492)    Marca: imposición de símbolo incandescente sobre la carne del animal 1742    Promulgación de la Ley Veneciana de Patentes 1552    Marca: “signo identificativo realizado mediante un metal incandescente” Siglo XVI-XIX    Las marcas comienzan a relacionarse con emociones y confianza 1706    La marca más antigua …

UrielTabla: Infografico Antecedentes Históricos del Marketing y la Gestión de Marcas

New Research Techniques focused on Consumers

As a consequence of the emerging focus on innovation, values, touch-point management and experiences, new research techniques have attracted new attention aiming at uncovering today’s complex consumer behavior. An example of a research technique that has gained much attention is Ethnographic Research. Ethnographic research enables companies to create the right experiences, with the brand values incorporated into the touch-points, that …

UrielNew Research Techniques focused on Consumers

Una expresión de afecto puede desarmar el corazón más duro: un corazón de chocolate puede multiplicar la energía :)

Cada uno de nuestros pensamientos, emociones, palabras y acciones, aunque sean muy sutiles, tienen una consecuencia en forma de energía positiva o negativa. Si pudieras despertar mañana con un poco mas de energía positiva para compartir con tu familia, tus amigos y la gente con la que te topas, que tanto podría mejorar tu vida y el día de la …

UrielUna expresión de afecto puede desarmar el corazón más duro: un corazón de chocolate puede multiplicar la energía :)

El Origen de la Gestión de las Marcas

Poco después de estas evoluciones, al aparecer más marcas en los mismos sectores del mercado, a la vez que aumentaba la competencia entre categorías, gestionar la creación de anuncios y las imágenes resultantes ya no era suficiente. Se dice que en 1931, Neil McElroy cambió para siempre el marketing, al redactar su clásico memorándum en Procter and Gamble (P&G), que …

UrielEl Origen de la Gestión de las Marcas

The Brand Journalism model of Value Co-Creation

In this post I will share a simple model that will help you understand the most important aspects that a company should take into consideration to proactively manage a brand by building a value co-creation process online with its consumers. It is inspired by the brand journalism term originally coined by Larry Light in 2004. Larry Light declared that mass …

UrielThe Brand Journalism model of Value Co-Creation

“Abundance Mentality” Learn one simple concept to maximize the quality of your energy in every area of your life :)

Learn one simple concept to maximize the quality of your energy in every area of your life NOW: “Abundance-Mentality”. No matter what you do, make sure that you are enjoying every moment of your life in the present. Do not wait for future goals, do not wait for one day to come: do it NOW :) The quality of our …

Uriel“Abundance Mentality” Learn one simple concept to maximize the quality of your energy in every area of your life :)

Search Engine Optimization in the Forex Broker space

Let’s learn about how top brokers use online marketing to generate thousands of high quality leads per month and post earnings in the hundreds of millions per year. This post was written by one of the top marketers in the forex industry: Bart Burggraaf. Bart has helped top brokers including Saxo Bank and CitiFX planning and implementing some of their …

UrielSearch Engine Optimization in the Forex Broker space

Apple: a brand & vision that will live forever. Thank you Steve Jobs!

I really admire passionate people. Especially people who want to make a difference in the world. So when I heard that Steve Jobs had died, I felt sincerely sad and from that moment I felt a strong need to share my thoughts via this post. Steve Jobs, believed that Computers had to be like a bicycle for our minds. With …

UrielApple: a brand & vision that will live forever. Thank you Steve Jobs!

Magical Lessons for Intergalactic Beings

3 Magical Lessons for Intergalactic Beings Don’t be afraid! If you were able to do it once you can do it again and better :) This post is dedicated to Azul, Marcos and Pepe Gordillo because through painting, stories, metaphors and laughter they taught me some essential values that remind me every day about the magic in life. Life is full of …

UrielMagical Lessons for Intergalactic Beings

Online Trading during the first years of the new millennium

Since the beginning of online trading the commission rate dropped from around $50 a trade down to around 1/5 of that and even some companies like Bank of America, Zecco and Saxo Bank offered commission free trading in stocks. These price slashes generated great growth in the industry according to Mc Kinsey & Co who states that in 1999 online …

UrielOnline Trading during the first years of the new millennium