The launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy

I suppose that launching a portal like Sala de Inversión was to attract organic search traffic resulting from Search Engine Optimization practices (SEO). Can you talk about your experience in this field? TradingFloor.com was launched before Sala de Inversión. The former project started with Dinis Guarda, along with the direct support from Torben Kaaber, the bank’s Chief Commercial Officer and …

UrielThe launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy

Brand Experience Management

During the first years of the new millennium we entered into what some call the experience economy, where companies need to compete on the basis of memorable experiences. Goods and services were declared no longer enough (Pine & Gilmore, 1999). Organizations have been forced to adapt to the developments in the environment and to the consequent changes in consumer demands …

UrielBrand Experience Management

I am glad to finally welcome Google+ THE FACEBOOK KILLER! I love Disruption = Innovation & New Business Opportunities

I received an invitation this morning via Ayako Kobayashi from Singapore to try Google+ my first impression is that it is great. It is very easy to use, very intuitive and the user interface is more playful and fun than Facebook’s. ( If you would like to receive an invite just send me your email to urielac@gmail.com ) Also something …

UrielI am glad to finally welcome Google+ THE FACEBOOK KILLER! I love Disruption = Innovation & New Business Opportunities

Las marcas en la economía industrial

Durante la Revolución Industrial (1830-70) se observó un cambió evidente con la llegada de marcas como C&A 1841 y Levi’s 1850 (sector textil); Tabasco 1868 y Heinz 1869 (bienes del sector de gran consumo o FMCG, del inglés: bienes de consumo de alta rotación) . No obstante, por aquellos tiempos, el poder de la cadena de distribución estaba en manos …

UrielLas marcas en la economía industrial

El Origen de la Publicidad de las Marcas

En las últimas décadas del siglo XIX y principios del siglo XX, los fabricantes comenzaron a utilizar anuncios y representantes para evitar el poder de los comerciantes al por mayor . Una de las primeras agencias de publicidad se fundó en Nueva York en 1864 con el nombre de Carlton and Smith, un agente de publicidad que se dedicaba a …

UrielEl Origen de la Publicidad de las Marcas

The Emergence of Online Brokers

The New York Stock Exchange (NYSE) was established about the same time as the LSE. The NYSE members charged for their services on the basis of a commission rate set by the Securities and Exchange Commission (SEC). The NYSE had the authority based on SEC´s permission to set the minimum commission rate. This fixed commission rate limited the competition among …

UrielThe Emergence of Online Brokers

Financial Brand Journalism: Think about facilitating personal interactions, not about creating messages

In this post you will learn about the latest trends and strategies in Marketing and Brand Management. These include brand journalism, inbound marketing and the “personalization tsunami”. I will also share a recent case, which demonstrates how marketer’s can make this work in practice.   Global Efficiency that leads to Irrelevance is Irrelevant: Marketing gets Personal Is your marketing strategy …

UrielFinancial Brand Journalism: Think about facilitating personal interactions, not about creating messages

Saxo Bank pioneering financial entity with regards to social networks in Spain and Latin America

Uriel, Saxo Bank is a pioneering financial entity with regard to social networks and new ways of communicating with its clients.  What was entailed in kicking off the entire policy of Community Manager, managing people and winning over clients with this new philosophy? In reality, it is not a new philosophy, as our objective at Saxo Bank has always been …

UrielSaxo Bank pioneering financial entity with regards to social networks in Spain and Latin America

Corporate Culture Competitiveness the Danfoss Universe

It seems clear that the leading organizations of the future will have to be perpetual learners, with great intercultural communication capabilities and an emphasis on unleashing human potential. Firms are shifting focus from the traditional and tangible resource factors of labor and capital to more intangible factors such as knowledge, top-line focus, consumer trust, brand and corporate image, social responsibility …

UrielCorporate Culture Competitiveness the Danfoss Universe

Latin America’s E-Commerce to grow +200% Time to Invest!

Learn how to overcome the 4 biggest Challenges to enter the Latin American E-Commerce Market – and get your business ready to grow +200% annually for the next 6 years. In this post, we will be learning about what you need to do so that you can succeed and become a pioneer in targeting Latin America online – one of …

UrielLatin America’s E-Commerce to grow +200% Time to Invest!