Corporate Culture Competitiveness the Danfoss Universe

It seems clear that the leading organizations of the future will have to be perpetual learners, with great intercultural communication capabilities and an emphasis on unleashing human potential. Firms are shifting focus from the traditional and tangible resource factors of labor and capital to more intangible factors such as knowledge, top-line focus, consumer trust, brand and corporate image, social responsibility …

UrielCorporate Culture Competitiveness the Danfoss Universe

The Brand Journalism model of Value Co-Creation

In this post I will share a simple model that will help you understand the most important aspects that a company should take into consideration to proactively manage a brand by building a value co-creation process online with its consumers. It is inspired by the brand journalism term originally coined by Larry Light in 2004. Larry Light declared that mass …

UrielThe Brand Journalism model of Value Co-Creation