The Origin of Hashtags and their role in the upcoming Web 3.0

The Web is evolving very rapidly and in a fascinating way into a semantic Web, in which search engines will converge and “machines” will be able to analyze and index feelings: real time. Initially an idiosyncrasy of Twitter, hashtags have quickly become a symbol not only of what is trendy among the youth population, but also of what is current …

UrielThe Origin of Hashtags and their role in the upcoming Web 3.0

The Brand Journalism model of Value Co-Creation

In this post I will share a simple model that will help you understand the most important aspects that a company should take into consideration to proactively manage a brand by building a value co-creation process online with its consumers. It is inspired by the brand journalism term originally coined by Larry Light in 2004. Larry Light declared that mass …

UrielThe Brand Journalism model of Value Co-Creation

Brand Innovation Management

Brand Innovation As early as in 1967 Drucker formulated the famous notion: “There are only two value-adding activities in an organisation: “Innovation” and “marketing”. However evidence show that not much innovation are going on in the financial service industry, where banks and other financial institutions are absent form Business Week´s annual ranking of the Top 25 most innovative companies. This …

UrielBrand Innovation Management