Success is a state of mind = integrity + action & balance

Life is what you make it but it only occurs in the present: NOW. No one forces us to do anything, but every decision that we make has an impact on the quality of our present moment. Success is a state of mind! and not only of mind but also of body and soul… Successful men and women become successful …

UrielSuccess is a state of mind = integrity + action & balance

Norway: “if one man can show so much hate, imagine how much love we all can show together”

Norway: “If one man can show so much hate, imagine how much love we all can show together” This post is dedicated to all my friends from Norway, with whom I have shared many experiences, intercultural activities and peace talks since I was a Junior Counselor in an interchange Mexico-Norway in 1998. I share the pain of the recent tragedy …

UrielNorway: “if one man can show so much hate, imagine how much love we all can show together”

Historical Background of Marketing and Brand Management

Historical Background of Marketing and Brand Management Brand management is continuously evolving and as the economy changes it requires new approaches and different ways of thinking. In the next series of posts, I synthesize how brand management has evolved from its origin until the first years of the new millennium. I have divided this historical background into 4 major blocks: …

UrielHistorical Background of Marketing and Brand Management

Branding during the Industrial Economy

During the Industrial Revolution (1830-70) a clear shift was seen with the arrival of brands such as C&A 1841 and Levi’s 1850 (clothing sector); Tabasco 1868 and Heinz 1869 (fast moving consumer goods FMCG sector). However, in those days the power of the distribution chain was in the hands of the wholesale traders and as a result most producers made …

UrielBranding during the Industrial Economy

The Origin of Brand Advertising

In the last decades of the 19th century and the beginning of the 20th, manufacturers started making use of advertising and representatives in order to avoid the power of the wholesale traders. One of the first advertising agencies was founded in New York in 1864 as Carlton and Smith, an advertising broker buying and selling space in the popular religious …

UrielThe Origin of Brand Advertising