The pace at which brand management and marketing are changing is accelerating every day. Ever since the cluetrain manifesto declared in 1999 that markets were conversations, companies from across industries have been trying to adapt their marketing practices to this new digital arena.
One of the industries that have faced the most challenges in adapting to this new context is the Capital Markets & Financial Service Industry. Nevertheless, it is also one of the industries, which have the most potential since it is growing so fast and it opens up to many new possibilities for clients to invest, trade and to manage their financials.
This first business strategy related post is about one of the most interesting and successful cases that I know so far within this context. This interview was published originally in Spanish, when I was the head of marketing for the latin region of Saxo Bank. It presents a fresh view with remarkable insights on branding and online banking. I share some concepts, solutions and ideas that our team developed, which I consider really worth reading for you.
So with this note in mind, I give all the stage to the story of how we started and have developed these leading practices and projects in Saxo Bank:
1. Saxo Bank pioneering financial entity with regards to social networks in Spain and Latin America click here
2. The launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy click here
3. The Future of Online Marketing in the Financial Service Industry click here
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