Historical Background of Marketing and Brand Management
Brand management is continuously evolving and as the economy changes it requires new approaches and different ways of thinking.
In the next series of posts, I synthesize how brand management has evolved from its origin until the first years of the new millennium. I have divided this historical background into 4 major blocks: The agrarian economy, industrial economy, service and experience economy.
I hope that you find this synthesis useful! –Uriel
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The Origin of Branding read here
Branding during the Industrial Economy read here
The Origin of Brand Advertising read here
The Origin of Brand Management read here
The Origin of the Marketing Concept read here
Marketing Communication, Positioning and Differentiation read here
The 80s-90s and Brand Equity read here
New Trends in the early 2000’s read here
Overview:
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