Historical Background of Marketing and Brand Management

Historical Background of Marketing and Brand Management

Brand management is continuously evolving and as the economy changes it requires new approaches and different ways of thinking.

In the next series of posts, I synthesize how brand management has evolved from its origin until the first years of the new millennium. I have divided this historical background into 4 major blocks: The agrarian economy, industrial economy, service and experience economy.

I hope that you find this synthesis useful! –Uriel

Leer este post en Español aquí

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The Origin of Branding read here

Branding during the Industrial Economy read here

The Origin of Brand Advertising read here

The Origin of Brand Management read here

The Origin of the Marketing Concept read here

Marketing Communication, Positioning and Differentiation read here

The 80s-90s and Brand Equity read here

New Trends in the early 2000’s read here


Overview:

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UrielHistorical Background of Marketing and Brand Management

Comments 2

  1. Pingback: Antecedentes Históricos del Marketing y la Gestión de Marcas

  2. Pingback: Antecedentes Históricos del Marketing y la Gestión de Marcas | iUriel

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