Too Big To Innovate? A Road Map for the Digitally Disrupted Banks

Too Big To Innovate? A Road Map for the Digitally Disrupted Banks Still smarting from a global financial crisis and barraged by publicly-revealed impropriety, Britain’s largest banks – Barclays, HSBC, Lloyds and The Royal Bank of Scotland (RBS) – face a fleeting window of opportunity; invest in digital Relationship Capital in 2015 and beyond, or die. Britain’s ‘Big Four’ banks …

UrielToo Big To Innovate? A Road Map for the Digitally Disrupted Banks

The Evolution of the Brand Promise and Moments of Truth

Over the past decade, digital marketing has experienced rapid evolution both from a customer engagement perspective as well as product delivery and this has transformed the ‘brand promise’. Meeting expectations: The evolution of the brand promise and moments of truth In branding, a brand promise connects the company’s purpose, market positioning, strategy, employees and customer experience. How the potential customers …

UrielThe Evolution of the Brand Promise and Moments of Truth
Death of a salesman

The Digitally Disrupted Insurer – Death of a Salesman

Death of a Salesman – Financial Marketing has changed In the UK, the “man from the Pru” personifies a nostalgic relationship with insurance companies. Prudential, a UK insurer, built its brand on fostering a convivial working relationships with its customer base through door-to-door salesmen. [1] The array of financial marketing tools available to today’s marketers has more in common with …

UrielThe Digitally Disrupted Insurer – Death of a Salesman