Google Algo vs Social Media APP

The Revolution in Social Media, Marketing and Trading: where are we in the cycle?

Much has been written about how social media has transformed our lives.  In my opinion it has been an extremely positive impact – providing transparency, accountability and over all, the democratisation of information.

UrielThe Revolution in Social Media, Marketing and Trading: where are we in the cycle?
The Origin and Future of Hashtags

The Origin of Hashtags and their role in the upcoming Web 3.0

The Web is evolving very rapidly and in a fascinating way into a semantic Web, in which search engines will converge and “machines” will be able to analyze and index feelings: real time. Initially an idiosyncrasy of Twitter, hashtags have quickly become a symbol not only of what is trendy among the youth population, but also of what is current …

UrielThe Origin of Hashtags and their role in the upcoming Web 3.0
baby-sea-turtle-acapulco-mexico-2011-libero

Your Challenges are your Gifts from the World

As we travel through our journey and pursue our goals we encounter great challenges. These challenges can seem at times OUT of reach, putting us in a situation in which a feeling of hopelessness can arise. This exact moment is critical: is it worth the effort? What if I fail? The answer is always YES, HERE and NOW it is …

UrielYour Challenges are your Gifts from the World
Larry Light David Aaker Uriel Alvarado AMA 2007

Online Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand

Effective strategic online brand management in the financial service industry is today essential to survive in an increasing competitive marketplace. Accurate consumer insights along with effective internal management of resources are vital elements in order to reap the benefits of a differentiated and relevant strong brand. One of the great advantages in today’s online marketing and online social network arena …

UrielOnline Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand
SaxoBankhqsnight

The Future of Online Marketing in the Financial Service Industry

It is clear that everyone is writing the future of online banking and that there is no literature about it. What is your vision for the future of online marketing in the financial service industry? We are now at the apex of a new period of unprecedented opportunities for the online financial industry. The economy is about to open up …

UrielThe Future of Online Marketing in the Financial Service Industry
Saxo Bank Headquarters Copenhagen

The keys to success in online marketing & brand management in the Financial Service Industry

The pace at which brand management and marketing are changing is accelerating every day. Ever since the cluetrain manifesto declared in 1999 that markets were conversations, companies from across industries have been trying to adapt their marketing practices to this new digital arena. One of the industries that have faced the most challenges in adapting to this new context is …

UrielThe keys to success in online marketing & brand management in the Financial Service Industry
SaladeInversionSEOSocialMediaStrategy

The launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy

I suppose that launching a portal like Sala de Inversión was to attract organic search traffic resulting from Search Engine Optimization practices (SEO). Can you talk about your experience in this field? TradingFloor.com was launched before Sala de Inversión. The former project started with Dinis Guarda, along with the direct support from Torben Kaaber, the bank’s Chief Commercial Officer and …

UrielThe launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy
The Experience Economy

Brand Experience Management

During the first years of the new millennium we entered into what some call the experience economy, where companies need to compete on the basis of memorable experiences. Goods and services were declared no longer enough (Pine & Gilmore, 1999). Organizations have been forced to adapt to the developments in the environment and to the consequent changes in consumer demands …

UrielBrand Experience Management
Ayako Kobayashi Google+ The facebook killer

I am glad to finally welcome Google+ THE FACEBOOK KILLER! I love Disruption = Innovation & New Business Opportunities

I received an invitation this morning via Ayako Kobayashi from Singapore to try Google+ my first impression is that it is great. It is very easy to use, very intuitive and the user interface is more playful and fun than Facebook’s. ( If you would like to receive an invite just send me your email to urielac@gmail.com ) Also something …

UrielI am glad to finally welcome Google+ THE FACEBOOK KILLER! I love Disruption = Innovation & New Business Opportunities

Las marcas en la economía industrial

Durante la Revolución Industrial (1830-70) se observó un cambió evidente con la llegada de marcas como C&A 1841 y Levi’s 1850 (sector textil); Tabasco 1868 y Heinz 1869 (bienes del sector de gran consumo o FMCG, del inglés: bienes de consumo de alta rotación) . No obstante, por aquellos tiempos, el poder de la cadena de distribución estaba en manos …

UrielLas marcas en la economía industrial