Twitter Financial Services Canary Wharf

The Evolution of the Brand Promise and Moments of Truth

Over the past decade, digital marketing has experienced rapid evolution both from a customer engagement perspective as well as product delivery and this has transformed the ‘brand promise’. Meeting expectations: The evolution of the brand promise and moments of truth In branding, a brand promise connects the company’s purpose, market positioning, strategy, employees and customer experience. How the potential customers …

UrielThe Evolution of the Brand Promise and Moments of Truth
Death of a salesman

The Digitally Disrupted Insurer – Death of a Salesman

Death of a Salesman – Financial Marketing has changed In the UK, the “man from the Pru” personifies a nostalgic relationship with insurance companies. Prudential, a UK insurer, built its brand on fostering a convivial working relationships with its customer base through door-to-door salesmen. [1] The array of financial marketing tools available to today’s marketers has more in common with …

UrielThe Digitally Disrupted Insurer – Death of a Salesman
TradingDebates - The future of trading

Seven Steps to Blending Social Media with Event Marketing #eventprofs

How do you reach almost 2.5 million people on Twitter, attract 600 contributors on social media and attract 300 niche financial professionals at your next event? Integrating social and multi-media with live events aimed at a hard-to-reach B2B audience isn’t as cryptic as you might think. Here, I share with you the seven ingredients crucial to the success of Saxo …

UrielSeven Steps to Blending Social Media with Event Marketing #eventprofs
Google Algo vs Social Media APP

The Revolution in Social Media, Marketing and Trading: where are we in the cycle?

Much has been written about how social media has transformed our lives.  In my opinion it has been an extremely positive impact – providing transparency, accountability and over all, the democratisation of information.

UrielThe Revolution in Social Media, Marketing and Trading: where are we in the cycle?
The Origin and Future of Hashtags

The Origin of Hashtags and their role in the upcoming Web 3.0

The Web is evolving very rapidly and in a fascinating way into a semantic Web, in which search engines will converge and “machines” will be able to analyze and index feelings: real time. Initially an idiosyncrasy of Twitter, hashtags have quickly become a symbol not only of what is trendy among the youth population, but also of what is current …

UrielThe Origin of Hashtags and their role in the upcoming Web 3.0
baby-sea-turtle-acapulco-mexico-2011-libero

Your Challenges are your Gifts from the World

As we travel through our journey and pursue our goals we encounter great challenges. These challenges can seem at times OUT of reach, putting us in a situation in which a feeling of hopelessness can arise. This exact moment is critical: is it worth the effort? What if I fail? The answer is always YES, HERE and NOW it is …

UrielYour Challenges are your Gifts from the World
Larry Light David Aaker Uriel Alvarado AMA 2007

Online Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand

Effective strategic online brand management in the financial service industry is today essential to survive in an increasing competitive marketplace. Accurate consumer insights along with effective internal management of resources are vital elements in order to reap the benefits of a differentiated and relevant strong brand. One of the great advantages in today’s online marketing and online social network arena …

UrielOnline Brand Management & Social Media in the Financial Service Industry – Reap the Benefits of Building a Strong Brand
SaxoBankhqsnight

The Future of Online Marketing in the Financial Service Industry

It is clear that everyone is writing the future of online banking and that there is no literature about it. What is your vision for the future of online marketing in the financial service industry? We are now at the apex of a new period of unprecedented opportunities for the online financial industry. The economy is about to open up …

UrielThe Future of Online Marketing in the Financial Service Industry
Saxo Bank Headquarters Copenhagen

The keys to success in online marketing & brand management in the Financial Service Industry

The pace at which brand management and marketing are changing is accelerating every day. Ever since the cluetrain manifesto declared in 1999 that markets were conversations, companies from across industries have been trying to adapt their marketing practices to this new digital arena. One of the industries that have faced the most challenges in adapting to this new context is …

UrielThe keys to success in online marketing & brand management in the Financial Service Industry
SaladeInversionSEOSocialMediaStrategy

The launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy

I suppose that launching a portal like Sala de Inversión was to attract organic search traffic resulting from Search Engine Optimization practices (SEO). Can you talk about your experience in this field? TradingFloor.com was launched before Sala de Inversión. The former project started with Dinis Guarda, along with the direct support from Torben Kaaber, the bank’s Chief Commercial Officer and …

UrielThe launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy